Here at Synergy Learning we often get asked, ‘How do you create a site with a great User Experience?
To answer this question correctly one must firstly explain the User Experience (UX) Process. With this in mind, below is a timeline to give you an idea of what goes into creating great UX:
STEP 1. PLANNING
This is the most straight forward step in the process but arguably the most important – this step is all about assigning time to the project and booking in meetings with key stakeholders.
STEP 2. USER RESEARCH
Ask yourself, who will be using the site? What will they want to see and what is the best way of engaging your target demographic?
STEP 3. PERSONA CREATION
Create your ideal user persona, even give this fictional character a name. Refer back to this character at all stages of the process. This will help you stay clear on your goals.
Think, Name? Age? Likes? Dislikes? Goals?
STEP 4. INFORMATION ARCHITECTURE
This is another very important step. Define how your site will be laid out and what information needs to be included. At this point you’ll have to know the information you want to give visitors and you’ll have to define ‘the ideal user journey. You will need plenty of scraps of paper at this stage – draw diagrams, sitemaps and wireframes.
STEP 5. DESIGN PROTOTYPING
At this point designers can start creating concepts of the site – this will give you an idea of how the finished site will look. They may even give you three concepts depending on how detailed the brief is.
STEP 6. USER TESTING
Reassess your goals at this point, don’t get distracted by the design. Ask yourself:
Does it do what we want? Can the User easily….? Check for…?
STEP 7. DESIGN AMENDS
It’s time to give your feedback to the design team.
STEP 8. USER INTERFACE DESIGN
Effective UX can help improve your users, customers and learners improve their experience, raise brand awareness and increase conversion rates. It’s time to revisit the User Interface Design at this point – In elearning courses you should think about the location of information? Think of the site heatmaps? Where do you look when you land on the page?
STEP 9. TECHNICAL DEVELOPMENT
It’s time for your creation to be coded and developed. At Synergy Learning we have a team of front end and back end developers who have the technical expertise to create customised LMS sites (Moodle and Totara).
STEP 10. DEPLOYMENT
This might be a long process – but don’t get frustrated. The last thing you want is for your new customised LMS to go live with poor user experience.
STEP 11. MARKETING
Once your site is live it’s about driving traffic to it. It’s again time to revisit the persona you created at step 3 and ask yourself, what would drive this person to my new site?
Look into digital marketing methods, use campaigns with strong trackable analytics. This will allow you to assess the ROI of your marketing campaigns and tweak them accordingly.
Although this is not a definitive guide of how to create great User Experience, keeping these steps in mind can act as a guide when implementing a new site.
If you’d like to talk to us about how our team of designers and technical experts can improve your sites User Experience call us on +44 (0) 28 9042 2000 or email email@example.com.